Cadbury has rolled out a new campaign that reimagines its cricket commercial of 1993, where a girl dances on a cricket pitch to celebrate her boyfriend’s century. In the 2021 version, the girl is seen hitting a century and her boyfriend jumps on to the field to dance and celebrate her smashing performance, ending with #GoodLuckGirls. The campaign has been conceptualised by Ogilvy.
For those of you who would instantly remember the old ad, the moment the jingle starts, it has a whole new meaning to it, apart from the nostalgia. It is that breath of fresh air that can instantly cheer you up.
“It needed a brave client back in 1993 to go ahead with the original Cadbury Cricket film that became so popular. It needed an even braver client to attempt something with an iconic film and make magic out of it. I am delighted that the team at Mondelez and at Ogilvy has made this magic, made it relevant, exciting and so did Cadbury, in its bold and front foot fashion,” Piyush Pandey, chairman global creative and executive chairman India, Ogilvy, said.
And for those of you who do not have a living memory of 1993, this is the cricket ad by Cadbury where a girl dances on the cricket ground after the batsman, assumably her boyfriend, completes his century. Watch the 1993 ad…
